An esteemed couturier and a critically acclaimed fashion & costume designer Anju Modi has been a key contributor to the design diaspora through delicate and dedicated revival of age-old Indian techniques, long forgotten. She has continually drawn inspiration from the rich textile heritage and design legacy spread over the diverse geographies of India. Her work with the contemporisation of traditional crafts like Chanderi Weaving, Kota Fabrics Varanasi Zari work and Bandhani printing, have been at the core of the label serving a niche market that she has created. With India at the center of her inspirations her designs have evolved and her vision enriched.
The Anju Modi’ brand lives with a philosophy of the development of traditional craft and craftspeople and each ‘Anju Modi’ ensemble continues the exploration of developing a modern design voice while simultaneously drawing a new story from the rich traditional vocabulary of Indian design and craft.
Anju Modi's show at Lakme Fashion Week SS '14 started with Alecia Raut in damsel-in-distress-ish note wearing a grey embroidered bustier crop top with a long keyhole neck and long grey tulle skirt. It was a collection of multiple elements: prints, embroideries, layering, clash of prints & colors...all leading to one word 'fusion', a style which is anyway never too far away from Anju Modi.
I'm less about bling and more about threadwork and when I saw this lehenga at the Anju Modi store I just fell in this deep deep love and couldn't get my mind off of it. After some mixing and matching, we came up with this beautiful dusty rose pink and ivory combination and I decided to adorn a dual dupatta.
Ever since I discovered this magician of clothes, its been my go-to ever since. The detail and vibrancy she brings to any outfit while keeping it subtle and elegant is what makes it my preferred designer. Catering to people with varied range, she possibly have the best collection of Indian wear that is there for you to explore.