Reema began her professional career working for a fortune 500 company dealing in International Trade. Though geared toward academics, Reema also had culinary arts in her blood. She fondly remembers her mother creating a variety of masterpieces in the family's kitchen. At the end of a long workday, Reema would come home and unwind by cooking, and by baking special desserts. Before long, her hobby became her passion. Intrigued by the food industry, Reema decided to switch careers and go full-time into the bakery business. In March 2012, she opened Pink Cupcakes in Hyderabad. Since then, she has enjoyed the spotlight not only of the local websites but magazines such as WOW and India Today.