Born out of Narinder Mohan's love for hand-crafting beautiful dresses for her young daughters, Sue Mue was established in the year 1968. Initially a bespoke women's wear store, it was called Priyadarshini. It was her flair for colours, fabric selection, understanding of different body types and aesthetic finesse, that made the brand well-respected among the upmarket and fashion-conscious women of Delhi, as well as other parts of the country and abroad.  Recognising a market, Surrender Mohan established the retail brand and professionalised the operations of the family business. Under his stellar leadership and the contribution of his trusted aide Neena Sharma, along with his wife’s creative flair, Priyadarshini, later Sue Mue, became the boutique of choice for over four generations of customers.  With evolving customer needs and market trends, Sue Mue was launched as a blend of prêt and bespoke options in traditional Indian wear and fusion styles under the aegis of Mohita Gujral.  Sue Mue added another feather in its designer cap by launching its couture line in 2015. This bespoke bridal and trousseau line is a collection that romances exquisite embroideries with luxe fabrics and one of its kind designs by the in-house team of designers.