The journey began in 2010 itself, although being a post graduate in Economics, my career was going nowhere as I feel I was not born to be an academician or pursue so called blue collared jobs. I am more happy pursuing my natural inclinations and hobbies which includes dancing & painting. I was more inclined to explore my creative side, and bringing something out of the box always excites me.
In June 2010, a chance encounter with the intricacies of the business of making wonderfully designed and fashionable jewellery happened. It was an accident encounter but it sparked an idea. Why not make women of all ages look more beautiful and attractive through this craft applying all my creative inputs? Why not by mixing and matching designs by combining colours, transform the most ordinary woman to gorgeous, beautiful & vivacious?
Here is a business which is uncertain, risky and yet exciting and so I started out.

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